In the realm of deep tech, investors rarely write checks for hundreds of millions of dollars based solely on raw science. Instead, they invest in a narrative they have already heard and come to believe. This is precisely how the Israeli startup Quantum Art, operating entirely in stealth mode, managed to close a Series A round totaling over $140 million—initially $100 million, followed by an additional $40 million in an oversubscribed round.
The company specializes in trapped-ion quantum computing, and before collaborating with Virgo PR, it lacked a clear narrative on its website, media presence, or recognized experts. In a sector dominated by giants like IBM, IonQ, and Quantinuum, this translated to almost zero chances of attracting investor attention. To compete for capital, the task wasn't merely to announce its existence, but to build an infrastructure of trust within 18 months.
Virgo PR abandoned the conventional “one big launch and then silence” strategy. Instead, they developed a calendar of sequential milestones, including publications of scientific results, integration with Nvidia CUDA-Q, roadmaps, and partnerships. Each announcement reinforced the previous one, establishing a continuous chain of evidence for technical progress. Concurrently, executives underwent media training and were positioned as experts in multicore architecture and practical optimization challenges.
The results speak for themselves. Over the course of the campaign, the company secured more than 100 placements in Forbes, The Wall Street Journal, Business Insider, and industry-specific publications. It was also listed among Globes' Most Promising Startups of 2026. The total funds raised during the collaboration period reached approximately $164 million. Investors included Bedford Ridge Capital, Hudson Bay Capital, and Poalim Equity.
Here, a crucial financial pattern emerges: in deep tech, communications function as pre-investment infrastructure. While some startups spend millions on laboratories and await the “perfect moment,” others proactively build their reputation. By the time of the roadshow, investors had already seen the company featured not just once, but multiple times, in authoritative publications. The story wasn't new; it had already become familiar and credible.
Compare this with the conventional approach: a single press release on the announcement day, followed by silence. Such a cycle is quickly forgotten, while competitors fill the information void. A sustained campaign, conversely, acts like compound interest: each placement reinforces the previous one and mitigates investor risk. In quantum computing, where commercial products are still years away, it is precisely this accumulated visibility that enables companies to close rounds that would otherwise remain unrealized.
For founders and investors alike, the lesson is clear. In deep tech, PR is not merely an expense for a “pretty picture,” but rather a tool to reduce information asymmetry. Those who build their narrative proactively gain access to capital under more favorable terms. Others are left to explain their value from scratch during initial meetings with funds.
Ultimately, capital flows to where the story already resonates convincingly.
