In Indian social media, two videos have flared up again, gathering millions of views within a few hours. One is from Odisha, the other from Madhya Pradesh. Both show how ordinary street antics turn into viral content and quickly attract the attention of the police.
In Rourkela, a young woman staged a dance in the middle of a busy road in the Chhend area and near the Pluton Mall shopping center. Videos published on Instagram on 25 August 2026 show her in a maroon top and a purple skirt. The dance stopped traffic, drew onlookers, and prompted complaints about a public nuisance. The Rourkela police detained the woman. Official charges have not yet been confirmed, but reactions online are divided: some condemned the obstruction of traffic, others praised her confidence.
In Gwalior, the story unfolded differently. The owner of a white Maruti Suzuki Swift, Aditya Sikarwar, allowed his girlfriend to cover the car with approximately 3400 lipstick prints. This took about four hours and several tubes of lipstick. The video of the "kiss car" garnered 5,5 million views in a day. The Gwalior traffic police traced the license plate and summoned the owner to the station. Aditya was fined 5500 rupees under the article on vehicle modification, and the car was made to be washed right on the spot.
Both cases are part of a growing wave of street trends where the desire to gain likes and followers goes beyond the ordinary. In Rourkela, the dance disrupted traffic; in Gwalior, it violated vehicle decoration rules. The police in both cities reacted quickly once the videos came to their attention.
What drives people to stage such performances right on the road or turn their personal car into an art object? The answer, it seems, is always the same: the hope that this particular video will go viral.
