Mark Zuckerberg is confident: Meta's smart AR glasses will become the primary device for digital tasks within the next ten years. According to him, already on the horizon of 2035, many people will leave their smartphones in their bags and switch to glasses for calls, messages, work, and entertainment. This transition, Zuckerberg adds, will happen gradually — just as desktops did not disappear after the arrival of smartphones.
Meta's entire strategy relies on three generations of AR devices. The first is the legendary Ray-Ban Meta, which look like ordinary sunglasses but are equipped with a camera, microphone, and AI assistant. The second is the new Ray-Ban Display (Hypernova), launched in September 2025 at a cost of $799, with a built-in display in the lens and a revolutionary neural bracelet for gesture control. The third is the long-awaited Orion prototype, which demonstrates the future: full-fledged holographic screens, the highest display quality, and the ability to interact with AI hands-free through a special application.
Ray-Ban Meta glasses are the starting point. To date, they have become a mass hit: in 2024, 1 million units were sold, and in 2025, volumes soared more than threefold — over 7 million pairs. This is not just a trend; it is a turning point in the wearable device market. According to the plan, Meta and EssilorLuxottica (owner of Ray-Ban) are ready to increase production to 20–30 million units per year, targeting exponential demand.
Ray-Ban Display is a breakthrough. Unlike their predecessors, these glasses have a real display right in the lens — everything before your eyes, without wires, without distractions. The neural bracelet reads micro-muscular impulses on the wrist, allowing intuitive interface control: just think of a command, and the system will execute it. The battery lasts for six hours of active use, and the case adds another 24 hours of energy. These glasses appeared in the US in September 2025, and the rest of the world (Canada, France, Italy, UK) received them in early 2026.
Orion is a protocol for the future. Zuckerberg showed the world a device that Meta has been working on for a decade. Holographic screens, a built-in processor, and the latest AI assistant turn this device into a machine for work, communication, and exploring the world. For now, Orion remains available only to developers, but the meta-phase (as the industry calls the stage before entering the consumer market) is already close. By 2027, a consumer version called Artemis is expected, with a price tag of $1300–1500.
For the mass user, the first entry point remains the Quest 3S — a powerful VR headset at $299, which acts as a bridge between the familiar world and the metaverse. It is available right now and demonstrates that Meta is not just a developer but a serious competitor to Apple and Samsung in the personal computing market.
The main challenges that Meta honestly understands: price, privacy, and social acceptance. The Google Glass story showed that people are afraid to wear technology that seems to spy on them. Meta solves this problem through retail partnerships — glasses can be tried on and tested at Best Buy, LensCrafters, and Ray-Ban Stores before purchase. This lowers the psychological barrier.
Competitors (Google, Apple, Samsung) are also racing. But Meta leads in sales volumes and innovation speed. In two years, Ray-Ban Meta has turned from an experimental gadget into the first truly successful AR accessory. This is a turning point. Users should closely watch the release of Ray-Ban Display and especially Artemis — they will take the understanding of what personal computing is to a whole new level.
