On August 12, 2026, Google hosted its Made by Google 2026 event in New York, officially unveiling a new generation of its devices. The day's main attractions included the Pixel 11 lineup, the Pixel Watch 5 smartwatches, and the company's first proprietary tracker, the Pixel Tag.
Pixel 11 Smartphones: Subtle Upgrades and Rising Prices
Google released four models:
- Pixel 11 — starting at $899
- Pixel 11 Pro — starting at $1099
- Pixel 11 Pro XL — starting at $1299
- Pixel 11 Pro Fold — starting at $1899
All smartphones feature the new Tensor G6 chip, a base storage of 256GB (the 128GB option has been discontinued), and at least 12GB of RAM. The camera module is noticeably slimmer; on the standard Pixel 11, it is 40% thinner and barely protrudes when using the official case.
The main camera now boasts 48 MP with a 56% increase in light sensitivity. Pro models introduce the proprietary HiLight illumination, which consists of colored indicators on the back panel that display notifications even when the phone is face down. Pro version displays are now brighter (up to 3600 nits) and feature enhanced scratch-resistant coating.
Pre-orders are now open, with devices set to go on sale starting August 20.
Pixel Watch 5: Enhanced AI and Health Features
The new watch is available in two sizes: 41mm and 45mm. The starting price has increased to $399. The device now offers faster performance, more RAM, and new health features, including blood pressure pattern tracking, insulin resistance analysis, and improved sleep breathing quality monitoring.
Gemini on the watch has become significantly smarter and can now function offline. Additionally, AI-generated watch faces have been introduced.
Pixel Tag — Google's Answer to AirTag
Google has finally launched its own tracker. The Pixel Tag is priced at $29 individually or $99 for a pack of four. It utilizes both Bluetooth and Ultra Wideband, supports precise finding, and operates via the Find Hub network. Sales are set to begin on November 11.
Conclusion
This year, Google prioritized refining its existing formula with a more powerful chip, improved cameras, and deep Gemini integration, rather than focusing on revolutionary design. While prices have increased, the base specifications have also seen significant enhancements. The key question now is how significantly the Tensor G6 and the new AI features will transform the everyday Pixel user experience.
