2026年世界盃足球賽的主辦城市飯店業者正陷入深深的失望之中，原因在於外界期盼已久的觀光熱潮最終並未成真。
儘管先前的預測指出訂房量將大幅增長，但實際數據卻顯示，核心地區的住房率仍比預期低了約30%至40%。
專家指出，高昂的住宿費用讓許多球迷望而卻步，他們轉而選擇Airbnb等更實惠的住宿方案，甚至索性取消了行程。
當地政府與賽事主辦方承諾將調整行銷策略，旨在於接下來幾週的賽程中吸引更多遊客。
這次的落差引發了各界對舉辦大型國際賽事，能否為飯店業帶來長期實質經濟效益的質疑。
2026世界盃主辦城市飯店業大失所望：觀光熱潮並未如期而至
编辑者： Svitlana Velhush
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Hotel owners expected a World Cup boom - so far it hasn't happened
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