2026年世界盃足球賽的主辦城市飯店業者正陷入深深的失望之中,原因在於外界期盼已久的觀光熱潮最終並未成真。
儘管先前的預測指出訂房量將大幅增長,但實際數據卻顯示,核心地區的住房率仍比預期低了約30%至40%。
專家指出,高昂的住宿費用讓許多球迷望而卻步,他們轉而選擇Airbnb等更實惠的住宿方案,甚至索性取消了行程。
當地政府與賽事主辦方承諾將調整行銷策略,旨在於接下來幾週的賽程中吸引更多遊客。
這次的落差引發了各界對舉辦大型國際賽事,能否為飯店業帶來長期實質經濟效益的質疑。
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编辑者: Svitlana Velhush
2026年世界盃足球賽的主辦城市飯店業者正陷入深深的失望之中,原因在於外界期盼已久的觀光熱潮最終並未成真。
儘管先前的預測指出訂房量將大幅增長,但實際數據卻顯示,核心地區的住房率仍比預期低了約30%至40%。
專家指出,高昂的住宿費用讓許多球迷望而卻步,他們轉而選擇Airbnb等更實惠的住宿方案,甚至索性取消了行程。
當地政府與賽事主辦方承諾將調整行銷策略,旨在於接下來幾週的賽程中吸引更多遊客。
這次的落差引發了各界對舉辦大型國際賽事,能否為飯店業帶來長期實質經濟效益的質疑。
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