United States - TikTok has announced the launch of 'Symphony Creative Studio', an AI-driven video generation tool available to all advertisers. This tool allows users to create a video in minutes from minimal input.
With 'Symphony Creative Studio', advertisers can convert product information or URLs into videos, add a digital avatar to narrate the script, and localize existing videos into new languages using translation and dubbing capabilities.
Part of TikTok's Symphony creative AI suite, the studio aims to support advertisers and content creators by providing free tools that streamline the creative production process, bridging the gap between ideation and production.
The tool features capabilities such as Generate & Remix Videos, enabling marketers to transform product details or URLs into engaging TikTok-ready videos quickly, inspired by high-performing content.
The Avatar Videos function uses AI-controlled avatars to customize content, offering various options for gestures, languages, and demographics. For businesses targeting international audiences, the Translate & Dub Videos feature ensures seamless translation and dubbing, enhancing accessibility.
Additionally, the studio includes a video editor that optimizes existing content with TikTok-style elements like subtitles, stickers, and transitions, aligning with platform trends. To further streamline content creation, Your Daily Video Generations offers automatically generated daily videos tailored to a brand's needs, leveraging insights from high-performing content and past TikTok activity.
All content created through Symphony Creative Studio is transparently labeled as 'AI-generated', reflecting TikTok's commitment to innovation, efficiency, and ethical AI practices.