A recent survey by Verywell Mind reveals that mental health is a top priority for Gen Z, with 63% reporting less than good mental health in the past month. This is significantly higher compared to other generations, with millennials at 52%, Gen X at 49%, and Boomers at 28%. The survey, conducted from September to October 2024, highlights the unique challenges faced by this generation, including sleep issues, loneliness, and financial stress.
As the first 'therapy generation,' Gen Z has a deeper understanding of mental health and its impact on overall well-being. The study found that over half of Gen Z has worked with a mental health professional, showing their proactive approach to mental wellness.
In 2025, brands are expected to shift their messaging to include mental health, with campaigns like Maybelline's 'Brave Together' leading the way. This change is driven by Gen Z's demand for authenticity and empathy in branding, as over 50% of them would view a brand more favorably if it addresses mental health.
Additionally, the decline of traditional 'third spaces' has prompted Gen Z to create their own community gatherings, such as run clubs and book clubs, fostering in-person interactions. Despite feelings of loneliness, 58% of respondents reported making new friends through fitness groups in 2024.
Financial instability is another significant concern, with 39% of Gen Z stating that personal finance negatively affects their mental health. In response, the generation is expected to focus on stability and practical financial choices in 2025.
Moreover, sleep has emerged as a critical issue, with sleepmaxxing trending due to its positive effects on mental health. However, concerns about orthosomnia may lead to a more mindful approach to sleep practices.
As we move through 2025, the intersection of mental health and lifestyle choices will continue to evolve, with Gen Z leading the charge in prioritizing well-being in all aspects of their lives.