Perplexity has unveiled its new API service, Sonar, designed to enable enterprises and developers to integrate generative AI search capabilities into their applications. This significant launch allows users to access AI-driven search tools that leverage real-time internet data, enhancing the accuracy and authority of responses.
Unlike traditional generative AI features that rely solely on pre-existing training data, Sonar provides a connection to trusted online sources, ensuring that answers are both factual and up-to-date. The API comes in two tiers: a cost-effective base version and a premium Sonar Pro version, tailored for more complex queries.
Already, major companies like Zoom are utilizing Sonar to enhance their services. For instance, Zoom's AI assistant now delivers real-time responses during video calls, pulling information from web searches without interrupting the user experience.
This launch not only expands the reach of Perplexity's AI search engine beyond its own platform but also positions the startup competitively in the market. With a focus on affordability, Sonar is touted as the cheapest AI search API available, offering a flat-rate pricing model that appeals to developers looking for cost-effective solutions.