Ford to End Focus Production in Europe, Citing Shift to 'Iconic Vehicles'

Ford will cease Focus production in Europe in November, marking the end of an era for the model. There are no plans for a direct successor. This decision aligns with Ford's strategy to focus on more profitable 'iconic vehicles' like the Bronco, Ranger, and Mustang, shifting away from traditional car models. Ford's European sales have declined, with a 17% drop in 2024. The company aims to compensate for the discontinuation of models like the Focus with offerings such as the Puma and Kuga, including a new EV version of the Puma.