Instead of the usual Paris or Bali, in 2026 travelers are increasingly drawn to places that until recently seemed the periphery of tourist maps. Based on an analysis of search queries, Expedia Group compiled a list of ten destinations whose popularity is growing fastest, and it is dominated not by heavily promoted resorts but by territories capable of offering silence and authenticity.
According to the company, the growing interest in such locations is linked to fatigue with overcrowded routes and a desire to avoid mass tourism. Analysts note that search queries for these places have grown by tens of percent compared with the previous year, with islands and regions that have developed but not aggressive infrastructure leading the way.
The list includes, in particular, Saint Lucia in the Caribbean, Porto Santo in Madeira, Praslin in the Seychelles and Syros in Greece. These destinations stand out for a combination of natural beauty and lower crowds compared with neighboring well-known spots. Apparently, it is precisely the balance of accessibility and seclusion that makes them attractive to those seeking not merely a vacation but a more conscious journey.
Further down the ranking are the Lofoten Islands in Norway, Palawan in the Philippines, Culebra in Puerto Rico, Sanibel Island in Florida, Phu Quoc in Vietnam and Fiji. Each of them, according to Expedia's assessment, offers a unique experience: from Arctic adventures to tropical adventures with an emphasis on nature and local culture. Research shows that such places cope better with regulating the flow of tourists and preserve their authenticity.
Experts emphasize that the choice of these destinations reflects a broader trend: travelers are increasingly favoring sustainable and less commercialized options. This allows local communities to benefit from tourism without harming the environment and their traditional way of life.
Ultimately, Expedia's list does not merely capture a trend but points to a shift in tourist behavior — from the race for "must-see" to the search for places where one can slow down and feel a connection with the territory.
