Tinder, once the undisputed king of dating apps, is facing a decline in users as people seek more tailored experiences. General dating apps have been losing users since 2022. Users are experiencing frustration with the app's business model, which encourages prolonged usage and spending, but often leads to slow progress in finding meaningful connections.
Experts suggest that Tinder's encouragement of endless options clashes with the desire for monogamous relationships. Traditional matchmaking agencies are experiencing a resurgence, with many new clients having previously tried dating apps and becoming disillusioned. These agencies, along with in-person dating services like blind-dating websites, are gaining popularity as alternatives.
Younger generations are also turning away from apps like Tinder, viewing them as outdated and preferring to connect through social media or in-person events. While Tinder hopes to revitalize its platform with AI-powered matchmaking, some experts remain skeptical, suggesting the app's algorithm already prioritizes engagement over optimal matches. Some users believe that Tinder deliberately limits visibility or suggests unsuitable profiles.