Stellantis' Jeep brand aims to achieve 1 million vehicle sales in the U.S. by 2027, overcoming a trend of five consecutive years of sales declines.
CEO Antonio Filosa believes the brand is on the upswing, despite a 9% sales drop in the first half of the year.
The turnaround strategy includes:
Lowering prices across the lineup, especially for popular models like the Jeep Compass and Grand Cherokee.
Offering incentives and 0% financing options.
Increasing marketing and advertising expenditures.
Conducting a dealer roadshow to tackle ongoing issues.
Filosa is optimistic that these measures will help revitalize the brand.