At CES 2025, Samsung introduced Vision AI, enhancing smart TV functionality with artificial intelligence similar to its smartphones. This initiative aims to make TVs more intuitive, adaptive, and autonomous, improving user experience.
Vision AI will be integrated across Samsung's entire TV lineup, including Neo QLED, OLED QLED, and The Frame models. The goal is to simplify daily tasks, personalize entertainment, and adjust features based on user preferences.
The system promises to enhance audio and visual experiences by analyzing content in real-time to optimize image and sound quality. Additionally, collaborations with Microsoft and Google will facilitate the integration of tools like Microsoft Copilot AI, making TVs even more connected.