At the 9th Digital Congress (DigiCon) in Metro Manila, UnionBank emphasized the transformative power of artificial intelligence (AI) in banking. Senior EVP Ana Delgado delivered a keynote titled "AI to Fly: Changing the Way We Bank in an AI-Driven World," focusing on the bank's mission to provide hyperpersonalized services to its 15 million customers.
Delgado described AI as assistive intelligence, aimed at enhancing decision-making rather than replacing human roles. She stated, "Our goal is to leverage technology to create meaningful interactions that enhance customer experiences." This perspective highlights the importance of AI in delivering tailored customer experiences across various industries.
DigiCon 2024, themed "Revolution," gathered industry leaders to discuss emerging trends in technology and its impact on marketing and customer engagement, urging businesses to adapt to the changing landscape.