Meghan Markle Launches 'As Ever' After Abandoning American Riviera Orchard

Meghan Markle has officially launched her new lifestyle brand, 'As Ever,' after scrapping her previous venture, American Riviera Orchard. The Duchess of Sussex announced the new brand with a video on Instagram, revealing that 'As Ever' was registered back in 2022. The brand is expected to feature products related to cooking, gardening, and home decor. This decision comes after facing copyright issues with American Riviera Orchard, which limited the origin of products she could market. The new website, asever.com, is currently live but empty, featuring an image of Meghan with her daughter Lilibet. Netflix has reportedly invested in her company, with a show titled 'With Love, Meghan' set to premiere on March 4th.