Europe remains a top travel destination, but savvy travelers are increasingly seeking unique and less crowded experiences. This summer, ditch the bustling streets of London, Paris, and Rome and explore the continent's hidden gems. Booking data reveals a surge in interest for destinations like Slovenia, with a remarkable 473% increase in bookings. Croatia, Malta, Turkey, Austria, the Czech Republic, Hungary, Montenegro, and Germany are also experiencing significant growth, offering travelers a chance to discover their rich cultures and stunning landscapes without the overwhelming crowds.
Beyond specific destinations, a trend towards cooler climates is also emerging. Scandinavia, Iceland, Denmark, Finland, Norway, and Sweden are seeing a 263% increase in summer bookings as travelers seek respite from the heatwaves that have become increasingly common in Southern Europe. Consider a river cruise for an intimate and enriching experience, connecting you with local towns and people. Or opt for a tour that takes you through the picturesque countrysides of Ireland and Scotland.
Even within popular countries like Italy, travelers are venturing beyond the usual hotspots. While Rome will be crowded due to the Jubilee year, regions like Lake Como, Portofino, Puglia, and Sardinia offer equally captivating experiences with a more authentic feel. In Greece, explore the charming islands of Milos and Paros instead of the more touristy Santorini and Mykonos. And in France, consider Normandy, the "Hamptons of France," for a taste of local life.
For a truly immersive experience, consider traveling during the shoulder season. You'll enjoy pleasant weather, fewer crowds, and often lower prices. Europe has something for everyone, and by venturing off the beaten path, you can create unforgettable memories and discover the continent's best-kept secrets.