The vibrant Canary Islands are gearing up to make a significant impact at Fitur 2025, one of the world's most prestigious tourism fairs, taking place from January 22nd at Ifema in Madrid. This year, the islands aim to solidify their position in the tourism sector by showcasing an impressive increase in daily spending per visitor, which rose by 26% in 2024 compared to 2019, from €1,123 to €1,416.
Led by Jéssica de León, the regional tourism ministry is excited to unveil one of the largest stands at the exhibition, which has previously won accolades for its design. The presence of the Canary Islands at Fitur is not just about attracting visitors; it's about promoting a sustainable and environmentally friendly tourism model that resonates with today's conscious travelers.
Representatives from the Association of Tourist Municipalities will also be on hand to highlight the islands' commitment to sustainability and decarbonization. With a remarkable 75% visitor loyalty rate, it’s clear that tourists appreciate the environmental efforts being made.
Additionally, Lancelot Televisión will be covering the event live, with director Jorge Coll broadcasting highlights and insights from the fair each day at 1 PM. This coverage will provide a unique perspective on the latest trends and developments in the tourism industry, making it a must-watch for anyone interested in travel.
As the Canary Islands continue to evolve as a premier travel destination, Fitur 2025 promises to be an exciting showcase of their rich offerings and commitment to sustainable tourism.