Ford Faces EV Profitability Challenges, Delays Electric Truck Launch

Ford is facing significant challenges in achieving profitability with its electric vehicle (EV) ventures.

  • Ford's Model e division reported a substantial loss in 2024 and anticipates further losses.

  • The launch of a new mid-size electric pickup truck has been delayed due to concerns about battery size and towing capabilities.

  • Ford is exploring extended-range electric vehicles (EREV) with gas engines as generators.

  • A planned three-row electric SUV was canceled due to profitability concerns, resulting in a significant financial impact.

  • Future models will utilize platforms supporting both combustion engines and electric drivetrains to optimize cost efficiency.

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