Samsung Electronics has launched its Galaxy S25 smartphone series, emphasizing a significant integration of artificial intelligence (AI) features designed to enhance user experience. The unveiling took place during the Galaxy Unpacked event in San Jose, California, on January 22, 2025.
The Galaxy S25 lineup, which includes the S25, S25+, and S25 Ultra, operates on the new One UI 7 system, powered by Google's Gemini AI model. This setup aims to provide contextual awareness and personalized actions based on user behavior.
Notable features include 'AI Select,' which suggests actions based on highlighted information, and 'cross app actions,' allowing users to execute multiple tasks with a single command. For instance, users can request navigation to a restaurant, add a reservation to their calendar, and send details to friends simultaneously.
Samsung highlighted its partnership with Google, showcasing AI capabilities that enable real-time updates and improved search functions using natural language. The S25 series also introduces customizable multimodal agents and enhanced multimedia processing.
Pricing for the S25 starts at $799, with the S25 Ultra priced from $1,299. This new generation of smartphones reflects Samsung's commitment to merging advanced hardware with cutting-edge AI technology.