Kanye West's Super Bowl Ad Sparks Outrage with Swastika T-Shirt

Kanye West ignited controversy with a Super Bowl ad promoting a white t-shirt emblazoned with a Nazi swastika. The 30-second spot, reportedly costing him $8 million, directed viewers to his website where the offensive shirt was the sole item for sale at $20. Despite widespread condemnation, including from singer Charlie Puth and the Anti-Defamation League, West allegedly sold 100,000 shirts, netting $2 million. Fox News claimed ignorance of the ad's content prior to airing. The Anti-Defamation League noted the shirt was labeled 'HH-01' on West's website, which they claim is code for 'Heil Hitler.' The ad, paid for by Yeezy LLC, aired in select US states. This incident follows West's recent controversial appearance at the 2025 Grammy Awards with his wife, Bianca Censori.