TAMASQ Acquires NakhreWaali to Expand Artisan Fashion Reach; France Pushes for Anti-Fast Fashion Legislation

TAMASQ, a sustainable fashion company, has acquired NakhreWaali, a D2C brand known for handcrafted accessories. This acquisition aims to expand NakhreWaali's global presence while preserving its artisanal craftsmanship and ethical production. NakhreWaali, founded by Gursakhi Lugani, has a network of over 150 skilled artisans across India and operates in 11 international markets. The acquisition aligns with the growing trend of ethical fashion consumption in India, which has seen a 45% year-over-year growth. TAMASQ intends to strategically infuse capital and grow the brand while maintaining its authentic spirit. The entire NakhreWaali team and artisan network will be retained to preserve the brand's integrity. In related news, local and responsible fashion advocates in Marseille, France, are protesting against fast fashion giants like Shein. They are urging the Senate to pass the anti-fast fashion law, which was previously approved by the National Assembly. This legislation aims to define and regulate fast fashion practices, mandate environmental criteria displays, ban advertising for fast fashion, and apply an increased ecological penalty on products.