Amazon has decided to increase its advertising expenditure on Elon Musk's X, marking a significant reversal after a year of reduced spending due to concerns over hate speech on the platform. The decision, influenced by Amazon CEO Andy Jassy, could lead to a substantial increase in the company's budget for ads on X.
In contrast, Apple, which halted all its advertising on X in late 2023, is reportedly in discussions to test ads on the platform again. This shift comes as several large corporations that previously cut or eliminated their advertising on X are reconsidering their positions amid a changing political and social landscape.
Elon Musk, the owner of X, has advocated for a more lenient approach to online content moderation, gaining influence among business and world leaders as they seek to improve relations with him, particularly in light of his significant standing in Washington.