Las Vegas, NV - Nvidia unveiled its new GeForce RTX 50-series chips on January 13, 2025, at CES, introducing a feature called DLSS 4 that utilizes artificial intelligence to enhance gaming frame rates.
The RTX 50-series chips are built on the Blackwell architecture, which also powers Nvidia's leading AI processors for data centers. These chips will be available in desktop and laptop configurations, with prices ranging from approximately $550 to $2,000. Laptop models are set to begin shipping in March.
Nvidia's CEO, Jensen Huang, showcased the new technology during a keynote address, emphasizing the compactness of the graphics card. The company has shifted its focus from primarily gaming to AI, with gaming sales now contributing less than 10% of total revenue, while data center sales account for 88%.
The RTX 50-series will support advanced graphics features, including improved character detail and higher resolutions. Nvidia anticipates that advancements from its AI sector will enhance its gaming products.
The flagship model, RTX 5090, is priced at $1,999 and is reported to be twice as fast as its predecessor, RTX 4090, featuring 92 billion transistors. These chips are designed to run both AI models and high-end graphics applications, with potential uses in games integrating generative AI.