In a remarkable turnaround, Morocco has claimed the title of Africa's most visited country, attracting a staggering 17.4 million international tourists in 2024. This represents a significant 20% increase from 2023 and a 33% rise compared to pre-pandemic figures in 2019. The country has surpassed Egypt, which previously held the leading position with 15.7 million visitors this year.
The surge in tourism has also translated into substantial revenue growth, with Morocco's tourism earnings reaching $11 billion. This growth has been fueled by strategic developments such as the introduction of 120 new airline routes, including the highly anticipated Newark-Marrakech flight by American Airlines. Moreover, luxury hotel brands like Four Seasons are making their mark in the Moroccan hospitality landscape, enhancing the overall visitor experience.
Morocco's appeal is further amplified by its hosting of major events, including the 2024 Africa Cup of Nations and its role as a co-host for the 2030 FIFA World Cup. These high-profile events are expected to attract even more visitors, with projections estimating arrivals could soar to 26 million by 2030.
This remarkable achievement not only showcases Morocco's ascent as a premier global destination but also highlights the country's ambition to rank among the world's top 15 tourist spots. With its rich culture, stunning landscapes, and vibrant cities, Morocco is poised to offer travelers an unforgettable experience.