The personalized finance platform, TeklifimGelsin, has surpassed 1 million registered users in 2024, facilitating over 30 billion TL in credit and investment transactions. This Turkish startup, which collaborates with 23 licensed banks, leverages AI to help users find the best financial offers tailored to their needs.
The demand for personalized financial products surged in 2024, driven by high policy interest rates and efforts to curb inflation. TeklifimGelsin’s platform attracted over 9 million unique visitors, showcasing its growing influence in the market. The CEO, İhsan Cem Zararsız, noted that users can compare offers from various financial institutions within 40 seconds, significantly streamlining access to financial services.
Founded in 2021, TeklifimGelsin has quickly gained traction, with its mobile app ranking among Turkey's top 30 most downloaded finance applications. The platform has plans for expansion in 2025, anticipating an increase in personal loan uptake and improved access to financing for SMEs.
The Central Bank of Turkey’s recent interest rate adjustments are expected to enhance banks' ability to offer more attractive financing options, potentially boosting demand for individual loans and investments. Zararsız emphasized the importance of their platform in bridging users with financial institutions, especially in a challenging economic climate.
Looking ahead, TeklifimGelsin aims to further personalize its services by analyzing user data more effectively and introducing gamified features to enhance financial literacy and engagement. The company is committed to providing innovative digital marketing solutions to help banks reach their target audiences more efficiently.