On Black Friday, Americans spent a staggering $10.8 billion online, according to Adobe Analytics. This day, following Thanksgiving, marks the unofficial start of the holiday shopping season in the U.S., characterized by significant discounts aimed at attracting a wide array of customers.
The popularity of online shopping has surged in recent years, leading major e-commerce giants like Amazon and Walmart to experience substantial sales during this period.
Online sales rose by 10.2% compared to last year, with beauty products, wireless speakers, and coffee makers among the top-selling items. Notably, toy sales soared by 622% compared to the average October turnover, while jewelry transactions increased by 561%, and home appliance sales grew by 476%.
Last year, online spending on Black Friday reached $9.8 billion, showcasing a consistent upward trend in consumer spending during this key shopping event.