Electric vehicles (EVs) are struggling with a negative image in Austria, where interest in purchasing them has dropped to 40%, down from 47% the previous year.
Key challenges include:
Higher costs compared to traditional combustion engines.
Concerns about the complexity of charging infrastructure.
A general skepticism towards new technologies, termed 'change aversion.'
Misconceptions regarding EV range and performance.
Experts suggest that to improve EV adoption, costs must decrease, and charging solutions need to be more visible and accessible. Additionally, marketing efforts should highlight the benefits of EVs to counteract prevailing myths.