Lazada, one of Indonesia's largest e-commerce platforms, has launched AI Lazzie to enhance online shopping ahead of the major 11.11 sale on November 11, 2024.
AI Lazzie utilizes advanced artificial intelligence to offer a more personalized, interactive, and efficient shopping experience.
Powered by GenAI technology and Alibaba's Marco MT AI translator, the feature allows users to interact as if they had a personal shopping assistant.
Key features include a messaging tool called Pesan+, which provides context-aware responses and personalized shopping recommendations. Users can also access hidden vouchers, promo codes, and special offers for optimal shopping packages.