SAIC Motor and Huawei Technologies have officially launched Shangjie, a new electric vehicle brand aimed at younger consumers in the mainstream market. Richard Yu, Chairman of Huawei's Terminal Business Group, unveiled the brand at a Harmony Intelligent Mobility Alliance (HIMA) event, announcing the first model's expected launch this fall.
Shangjie represents Huawei's fifth brand under the HIMA umbrella, joining Aito, Luxeed, Stelato, and Maextro. SAIC President Jia Jianxu announced an initial investment of CNY 6 billion (USD 820 million) and a dedicated team of over 5,000 people for the project. The new brand will utilize SAIC's advanced production lines and will eventually have its own dedicated factory in Shanghai.
The first Shangjie model is expected to be priced between CNY 170,000 and CNY 250,000 (USD 23,800 and USD 35,000), targeting the mid-to-high price range while integrating Huawei's smart technologies. It will be sold through HIMA channels and is rumored to be based on SAIC sub-brand Roewe's ES39 model. This collaboration signifies SAIC's move to embrace technology partnerships amid increasing competition in the Chinese EV market.