On Tuesday, Meta announced the launch of a new line of smart glasses under its own brand, dubbed Meta Glasses. Pricing starts at $299, a significant drop from the latest Ray-Ban models which begin at $379.
The glasses are produced in partnership with EssilorLuxottica but omit the usual Ray-Ban or Oakley branding. They will be available in several countries starting June 23, 2026, in a variety of colors and lens options.
Unlike previous iterations, the new glasses lack a display. However, they feature a camera, built-in speakers, and a dedicated button for Meta AI that can be remapped. The battery life is rated for over eight hours, with the charging case providing an additional 40 hours of power.
The lineup consists of three styles: the rectangular Adventurer, the boxier Fury, and the oval Meta Glasses by Kylie, developed in collaboration with model Kylie Jenner. The latter even includes a unique startup sound when worn and the option to replace the AI voice with one based on Jenner’s own.
The integrated Meta AI answers questions about sports and nearby restaurants, recognizes what the wearer sees through the camera, and assists with daily tasks. Walking navigation and live translation support for 14 new languages, including Japanese, Mandarin, Hindi, and Korean, are coming soon.
The launch comes just a week after the debut of the $2,195 Snap Specs. According to IDC, Meta already holds a 69.2% share of the smart glasses market, with shipments in the first quarter of 2026 jumping 167% year-over-year. Mark Zuckerberg noted that the number of daily active users for their eyewear has tripled over the past year.
Meta CTO Andrew Bosworth emphasized the company's desire to offer options for every taste and budget. The new models are powered by an updated AI version, Muse Spark, which is better at extracting details from photos and remembering user preferences.
During a demonstration at a press event, the glasses calculated calories in a bowl of strawberries, translated an Arabic sign, and suggested nearby museums. All Meta models are equipped with an LED indicator to signal when recording is in progress, reflecting the company’s ongoing focus on privacy.
Competition is heating up: Google and Samsung plan to release their own AI glasses later this year, while OpenAI is also reportedly developing a proprietary device. Currently, 44% of Americans use ChatGPT, while 24% use Gemini and 14% use Meta AI.
Bosworth hinted that the design team is already considering other form factors for those who do not wear glasses. The question remains whether these devices can truly transform people's daily habits.
