Meta is rolling out a new "Friends Tab" on Facebook in the United States and Canada, aiming to recapture the feel of early social media.
This dedicated feed will feature posts exclusively from friends and family, including photos, videos, stories, and birthday notifications. The move comes after user feedback expressing a desire for more content from their personal networks, as opposed to algorithmically recommended content from creators and businesses that has increasingly dominated feeds. While Meta continues to prioritize recommended content, the Friends Tab offers a distinct space for users to connect with their close circles.
This initiative is part of a broader effort to make Facebook feel more social and less like a content consumption platform.