Reddit is introducing new AI-powered tools to improve advertising campaigns and enhance user engagement. These tools leverage Reddit Community Intelligence, transforming user discussions into structured data.
The announcement was made during the Cannes Lions festival. The new features aim to help brands better understand and utilize discussions on the platform.
One tool, Reddit Insights, provides real-time insights to marketers for identifying trends and launching campaigns. The other, Conversation Summary Add-ons, allows brands to display positive user content alongside their ads.
Publicis was the exclusive alpha tester for Reddit Insights, with Lucid and Jackbox Games among the early testers for Conversation Summary Add-Ons. These tools represent a new era of community marketing, enabling brands to connect with high-intent communities.
Reddit's strong sales and positive outlook have been boosted by recent improvements to Google search and internal site changes. These changes include encouraging logged-out users to create accounts, which are more valuable to advertisers.