TikTok has introduced Symphony Creative Studio, an AI-driven video generation tool aimed at enhancing advertising content for its users. This new feature allows advertisers to create engaging videos quickly, utilizing resources from Getty Images, including images, sounds, and human-like avatars.
Symphony Creative Studio is part of TikTok's suite of AI creative tools, designed to enable users to produce videos in minutes with minimal effort. Advertisers can transform product information or links into various video styles and scripts, leveraging high-performing content from the platform.
Once videos are generated, users can make final adjustments before downloading or exporting them directly to TikTok Ads Manager. All AI-generated videos will be automatically labeled as 'AI-generated' upon publication.
The tool also allows for the creation of realistic human-like digital avatars to narrate video scripts. These avatars can be customized to display specific gestures, expressions, and characteristics, including different nationalities and ages, and can deliver content in multiple languages.
Advertisers can choose from pre-designed stock avatars representing diverse backgrounds or create custom avatars by uploading video sets of the inspiration. TikTok ensures that access to these avatars is controlled to maintain brand integrity.
Additionally, Symphony Creative Studio offers features like translating and dubbing existing videos, synchronizing lip movements with scripts, and adding music and subtitles. The tool also generates daily video options tailored to the advertiser's brand based on previous activity.