In the Indian city of Nashik, they decided that ordinary festive sweets were simply too modest. 🍬
For Ganesh Chaturthi, the shop Sagar Sweets once again presented its famous golden modak — traditional sweets coated in real edible gold.
The price matches:
₹27 000 per kilogram.
Which means the phrase:
“I ate all my money today”
may no longer be a metaphor, but an exact description of lunch.
The modak itself is one of the main festive sweets in honor of Ganesha. Usually there is coconut, jaggery, spices, and tender dough inside.
But at Sagar Sweets they decided:
— So what is the dessert missing?
Obviously.
24-karat gold.
And so an ordinary sweet turns into a product that a person first doesn't know what to do with:
eat it,
photograph it,
or put it in a bank safe-deposit box.
The funniest thing is that they have been making golden modak here for more than a year now.
In 2021, a kilogram cost about ₹12 000.
Last year — already ₹20 000.
Now — ₹27 000.
That is, the dessert is showing such dynamics that soon it will be bought not to go with tea, but for an investment portfolio.
Imagine a conversation in a shop:
— Two modak, please.
— To take away?
— No, register it as an asset.
And in general, this is perhaps the ideal festive sweet.
Because after it you can say at the same time:
“I treated myself”
and
“I diversified my capital a little.” 😄
And the main thing is that at last there is a food after which the expression “a golden taste” has stopped being an advertisement.
