Rekt Brands, a Web3 brand originating from a 2022 NFT drop, has successfully transitioned into the physical retail space, with its products now available in 7-Eleven stores across Southern California. This move marks a significant milestone for the brand, demonstrating its ability to bridge the gap between the digital art world and traditional consumer markets.
Founded by artist Ovie Faruq (OSF), Rekt Brands began with the Rektguy NFT collection. The project cultivated a dedicated community, which supported the brand's expansion into physical products. In November 2024, Rekt Drinks, a non-alcoholic sparkling water, launched with its debut flavor, Liquidated Lime, selling out rapidly.
The brand's success led to a partnership with 7-Eleven in early 2025. The initial launch in Southern California stores saw rapid sell-outs, reflecting strong consumer interest. Rekt Brands' strategy includes offering equity to its NFT holders, fostering community engagement and innovation.
As of June 2025, Rekt Brands is exploring further expansion, including collaborations and new product lines. This journey highlights the evolving potential of Web3 brands.