Why does the constant broadcasting of the new desired "who I am" provoke resistance?

❓QUESTION:
Why does the topic of constantly broadcasting the new desired "who I am" provoke resistance and irritation? Why does this happen? Can this "technique" be replaced with something else in order to change your reality into the desired one?
❗️ANSWER from lee:
This is not a technique, it is a route.
Can you go North by going South?
Yes, you can. But you will have to go all the way around the globe. That is, to take the longest possible road.
But since you feel irritation from the short path, it means you are understanding something incorrectly. That is, you have definitely superimposed new ideas onto your previous perception. And now you are not following the new route; you are still going in the opposite direction, because you are using the rearview mirror instead of the windshield.
Simply put, reconsider how you understand this topic.
At the core of the equation, the conclusion should come out very simple: what you broadcast is what you receive. And there is no need to drag anything else into it.