Vodafone has launched an AI and machine learning-powered spam detection solution to identify and flag potential spam messages for users. Since its testing phase began, the system has flagged over 24 million spam messages.
The solution employs pattern recognition and automated rule generation to analyze incoming SMS messages, utilizing AI algorithms to detect threats such as fraudulent links and identity theft attempts. Messages flagged as spam are labeled 'Suspected Spam' to alert users.
Jagbir Singh, CTO of Vodafone Idea Limited, stated, 'As more customers embrace digital communication, we recognize the growing threat posed by SMS-based spams and potential scam attempts. Our AI-powered spam detection technology reinforces our commitment to customer safety by delivering proactive, real-time protection.'
In response to the increasing spam issue, telecommunications companies have urged the Department of Consumer Affairs (DoCA) for expedited guidelines to combat spamming entities. They have collaborated with the Telecom Regulatory Authority of India (TRAI) to draft these guidelines, but an official response from the government is still pending.