The global AI in Sports market is projected to grow significantly, reaching USD 2.61 billion by 2030 from USD 1.03 billion in 2024, at a CAGR of 16.7%. This growth is driven by the adoption of advanced technologies such as Machine Learning (ML), IoT, and Predictive Analytics, which improve decision-making and efficiency across various aspects of sports.
AI is transforming player training and injury prevention by analyzing data to optimize schedules and mitigate risks. In-game real-time analytics enhance strategy adjustments, boosting team performance. Additionally, broadcasters benefit from automated highlights generation and real-time game analysis, improving viewer engagement and reducing production time.
Fan engagement is a key growth area, with technologies like AR, VR, and generative AI enabling immersive experiences such as virtual tours and personalized live streams. North America leads the market, driven by investments from leagues like the NFL and NBA and the involvement of tech giants like IBM and Microsoft.