The Federal Trade Commission (FTC) has taken a significant step towards improving the integrity of online marketplaces by implementing a ruling that bans the sale or purchase of fake online reviews. This regulation, which went into effect on October 21, empowers the FTC to impose civil penalties on individuals or organizations that knowingly violate this rule.
The FTC highlights that fake reviews not only waste consumers' time and money but also contribute to the overall pollution of the marketplace. The new rule specifically targets reviews attributed to non-existent individuals, those generated by artificial intelligence, and claims of false experiences with products or services.
This move is crucial in restoring trust in online reviews, thereby enhancing the shopping experience for consumers globally. By curbing misleading practices, the FTC aims to create a more transparent and reliable online environment.