Google Cloud has unveiled Veo, a video generation model, and Imagen 3, an advanced image generation tool, on its Vertex AI platform. Veo, currently in private preview, allows businesses to create high-quality videos from text or image prompts, significantly cutting production time and costs.
According to Google, "Veo empowers companies to effortlessly generate high-quality videos from simple text or image prompts." This positions Google as the first hyperscaler to offer an image-to-video model, aiding companies in transforming creative assets into engaging visuals.
Imagen 3, now available to the public, provides photorealistic image generation with enhanced detail and fewer visual artifacts. It includes editing tools and customization options, enabling businesses to tailor outputs to meet brand specifications.
Major companies like Mondelez International and WPP are leveraging these tools to expedite content creation. Mondelez plans to use Veo for video production, while WPP integrates these technologies into its AI-powered platform, WPP Open.
In parallel, OpenAI's text-to-video tool, Sora, recently gained attention due to a leak on Hugging Face, where its API became briefly accessible. OpenAI quickly restricted access after high traffic caused server issues.
Competition in the AI video generation space is intensifying, with tools like Runway's Gen-3 Alpha and Meta's Movie Gen emerging. Meanwhile, Chinese companies like Kuaishou and Tencent are also launching powerful video generation models, enhancing the competitive landscape.