The integration of artificial intelligence (AI) is transforming the Black Friday shopping experience, making it more personalized and efficient for consumers.
As the holiday shopping season kicks off, AI and advanced data analytics help shoppers navigate a vast array of deals, allowing them to identify offers that best meet their needs quickly and accurately. A recent Salesforce report indicates that 54% of Spanish consumers are open to using AI in their shopping, appreciating its ability to recommend products aligned with their preferences.
Moreover, over half of these consumers believe that AI-driven personalization enhances their shopping experience, encouraging them to spend more on brands that utilize these strategies. This shift signifies a changing relationship between consumers and brands, founded on trust and personalization.
Juan Luis Moreno, Partner & Managing Director at The Valley, emphasized, 'AI and data analysis have become fundamental pillars for the evolution of commerce. In the context of Black Friday, these tools not only optimize sales for businesses but significantly improve the shopping experience for consumers. While these technologies offer clear advantages for companies, consumers must also be aware of the value of their personal information and choose trustworthy platforms for their purchases.'