Campfire Interactive Inc., a provider of enterprise software for manufacturers, has secured a $37 million majority investment from Invictus Growth Partners. This funding will accelerate product innovation and expand the company's market reach.
Based in Ann Arbor, Michigan, and San Mateo, California, Campfire is trusted by major global manufacturers to manage over $200 billion in revenue through its platform. The investment will enable Campfire to enhance its offerings, particularly for automotive suppliers, as they navigate complex supply chains influenced by material pricing volatility and technological shifts.
CEO Dan Meyer emphasized the importance of this investment in improving support capabilities and driving growth across various manufacturing sectors. The partnership with Invictus will leverage expertise in machine learning and AI to enhance product offerings and operational efficiency.
Campfire's software provides a unified solution for forecasting, pricing, and profitability analytics, addressing challenges faced by manufacturers in maintaining visibility and agility within their supply chains.
William Nettles, Co-Founder of Invictus, noted Campfire's innovative approach positions it as a leader in a market ripe for disruption. The investment will help accelerate the company's growth trajectory and enhance its market-leading solutions.