Romanian telecom operator Digi has introduced a new independent TV package starting at €17, which includes internet connectivity and over 100 channels. This launch intensifies the ongoing price war in the low-cost segment, positioning Digi as a key player amid rising competition.
The Digi TV service is priced significantly lower than major competitors, although it remains above other budget options like Jazztel TV. The service is designed to be accessible via an app on televisions and mobile devices, rather than relying on proprietary hardware.
This move reflects a broader trend in the industry where traditional cable services are being challenged by more flexible, app-based solutions. By offering a competitive price point and a simplified access method, Digi aims to attract users seeking affordable entertainment options in a rapidly evolving market.