Bluesky is the latest social media app capturing global attention, as users increasingly seek alternatives to larger platforms. Unlike X (formerly Twitter) and Facebook, Bluesky operates as a decentralized platform, offering users greater control and minimizing corporate influence.
Initially conceived as an experiment by Twitter's founder Jack Dorsey in 2019, Bluesky aimed to tackle issues like algorithmic bias and ineffective moderation. By 2021, it had evolved into its own company, independent of Twitter, focusing on user empowerment through its AT Protocol, which allows seamless account and data transfers across platforms.
Launched in 2023 as an invite-only beta, Bluesky opened its doors to the public earlier this year and has since attracted over 18 million users. This surge in popularity is largely attributed to discontent among X users following the 2024 U.S. presidential election, leading many to seek refuge in Bluesky.
Despite its rapid growth, Bluesky faces challenges as it operates with a small team of just 20 employees, struggling to manage increased user activity and complaints regarding moderation and infrastructure. CEO Jay Graber has acknowledged these 'growing pains' and emphasized the need for scaling up operations to support a larger user base.
The platform's early adopters appreciate its close-knit community, but there are concerns that an influx of new users could alter its unique atmosphere. While the future remains uncertain, Bluesky is poised for significant potential as it aligns with a growing demand for innovative social media experiences.