JAKARTA - The advancement of technology has made life easier, particularly in the realm of online shopping. E-commerce trends in Indonesia are on the rise, with transaction volumes reaching 3.71 billion in 2023, up from 3.49 billion the previous year. The total value of e-commerce transactions in 2023 is estimated at a staggering Rp453.75 trillion.
In this booming e-commerce landscape, Erajaya Digital, a leading retailer and distributor of electronic products, is unfazed. CEO Joy Wahjudi emphasized that the online channel has been beneficial, as online shopping is now a norm for consumers.
“For Erajaya Digital, the presence of online channels significantly aids in serving loyal customers who are accustomed to shopping online,” Joy stated. The company operates through its e-commerce platform, Eraspace.com, and has established official stores across various Indonesian platforms.
For customers who prefer in-store shopping, Erajaya Digital has built a widespread retail network, allowing them to experience products firsthand and receive assistance from knowledgeable staff.
Moreover, the company is implementing an omnichannel strategy that seamlessly integrates online and offline shopping experiences. This approach encourages online shoppers to visit physical stores and vice versa.
Erajaya Digital aims to provide a positive shopping experience, featuring consistent store interiors, well-designed layouts, and product arrangements that facilitate hands-on trials. They also collaborate with banks and financing institutions to simplify transactions for customers.
Despite a global decline in smartphone sales projected for 2024, with sales dropping from $418.08 billion in 2022 to $411.89 billion in 2023, Joy remains optimistic about the Indonesian market. “We see optimism from brand principals releasing new products targeting all consumer segments, which are being welcomed enthusiastically,” he noted. Erajaya Digital ensures that these products are easily accessible through both physical retail and online channels.