The European Commission has announced a new action plan aimed at addressing the risks associated with low-value imports sold through online retailers outside the EU. The plan, unveiled on February 5, 2025, focuses on goods valued at no more than €150 and aims to mitigate concerns regarding counterfeiting and safety.
The initiative comes as the EU grapples with a surge in low-value imports, with an estimated 12 million packages entering the bloc daily. While the plan does not explicitly name specific companies, it is widely understood to target Chinese retailers Temu and Shein, as well as Amazon Marketplace, which hosts non-European merchants.
The EU's action plan outlines a series of measures to address the perceived risks. These include enhanced customs controls, stricter enforcement of intellectual property rights, and increased cooperation with online platforms to combat counterfeit goods. The plan also seeks to improve consumer protection by ensuring that imported products meet EU safety standards.
The EU's move reflects a growing concern about the potential economic and security implications of low-value imports. The Commission has emphasized the need to “rebalance the relationship” with China while also acknowledging the potential for constructive engagement. The action plan is expected to have a significant impact on the global trade landscape, particularly for online retailers and consumers.
Key areas to watch during the implementation of the an plan include the effectiveness of customs controls, the level of cooperation between the EU and online platforms, and the impact ctioon consumer access to low-cost goods.