A recent demonstration by digital artist László Gaál showcases the rapid advancements in artificial intelligence (AI) for video production. The three-minute commercial, entirely generated by AI, highlights how technology can create lifelike visuals, including people and scenery.
This video was produced using Veo 2 from Google DeepMind, currently in experimental mode. While the results are impressive, limitations remain, such as the resolution and the need for detailed text prompts. Gaál's artistic choices, including quick cuts in the video, have sparked discussions about the technology's potential and constraints.
As filmmakers increasingly utilize AI, the cost of production could decrease significantly. Traditional series like Amazon Prime’s Rings of Power and HBO’s House of the Dragon incur high expenses due to elaborate sets and locations. With AI, filmmakers can generate these elements digitally, saving time and resources.
Gaál's project took him three weeks to complete, demonstrating how a small team could soon create high-quality videos in mere days. This shift presents new opportunities for marketers, allowing them to produce visually impressive content on limited budgets.
As AI tools continue to evolve, the future of video production looks promising, with the potential for realistic content creation becoming increasingly accessible.