The Women's Super Cup Frecciarossa witnessed a remarkable turnout, attracting nearly half a million viewers across various platforms. The match, held at the 'Alberto Picco' stadium in La Spezia, featured AS Roma securing a decisive 3-1 victory over Fiorentina. This event not only showcased the competitive spirit of women's football but also set a new benchmark for viewership in the tournament's history.
According to the statistics, a total of 478,000 spectators tuned in, which translates to a 4.15% share. The majority of viewers, 416,000, were connected through Rai 2, while 62,000 opted for Sky Sport Calcio. This impressive figure marks an increase of nearly 40,000 viewers compared to the previous year's Super Cup, highlighting the growing interest in women's sports.
The peak viewership occurred just before the final whistle, with 575,000 tuning in at 17:17. Additionally, the match generated significant engagement on social media, with the FIGC Femminile channels recording two million views over the extended weekend from January 4 to January 6, 2025. This surge in interest underscores the increasing popularity and visibility of women's football in Italy.