Trump Media and Technology Group (TMTG), owned by U.S. President Donald Trump, has launched a new financial services and fintech brand called Truth.Fi. The brand will offer customized exchange-traded funds (ETFs) and separately managed accounts (SMAs) starting this year.
Truth.Fi will invest up to $250 million in traditional investment vehicles, SMAs, Bitcoin ETFs, and "similar cryptocurrencies or crypto-related securities." Charles Schwab will partner with TMTG to develop the SMAs.
TMTG CEO and Chairman Devin Nunes stated that the company aims to provide investors with a means to invest in American energy, manufacturing, and other firms that offer a competitive alternative to "woke funds and debanking problems." The company has signed agreements with Yorkville Advisors, which will act as the registered investment advisor for the new financial vehicles.
The trademarks for the new products include: Truth.Fi Made in America ETF, Truth.Fi Made in America SMA, Truth.Fi U.S. Energy Independence ETF, Truth.Fi U.S. Energy Independence SMA, Truth.Fi Bitcoin Plus ETF, and Truth.Fi Bitcoin Plus SMA.
While analysts believe these ETFs will be "microscopic in asset gathering" compared to spot Bitcoin ETFs, they acknowledge that the launch adds to the mainstreamification narrative of cryptocurrency.
President Trump has been increasingly involved in the crypto industry since embracing Bitcoin in the spring of 2024. He recently signed an executive order to explore a strategic digital asset reserve.