NEXTGEN TV, powered by ATSC 3.0 technology, represents a significant advancement in broadcast television, offering enhanced picture and sound quality, interactive features, and seamless integration with modern devices. This upgrade from traditional TV broadcasting rivals streaming platforms while maintaining the convenience of over-the-air access.
The transition to NEXTGEN TV is accelerating across the United States, with 76% of households now able to access this groundbreaking broadcast signal. Local TV broadcasters are introducing innovations, including affordable new receivers and enhanced interactive programming, promising to redefine the viewer experience.
At the forefront of this revolution are new ATSC 3.0 receivers, showcased at the Consumer Electronics Show in Las Vegas. These devices range from premium NEXTGEN TV sets to budget-friendly accessories that upgrade existing Android and Fire TV devices. Notably, the ADTH USB receiver by Tolka offers a cost-effective way for users to access NEXTGEN TV, with future updates including offline models and software enhancements for existing devices.
Zinwell is introducing pause functionality to its accessory devices with an optional hard drive, while RCA plans to launch two new NEXTGEN TV sets in 2025, adding to offerings from brands like Sony, Samsung, and TCL. Anne Schelle, managing director of Pearl TV, noted, "These devices are bringing the best in video and audio quality to more homes, fulfilling our promise of a superior local television experience."
NEXTGEN TV is not only enhancing video quality but also transforming viewer interaction. GameLoop TV, launching on Las Vegas channel 3.2, will allow gaming directly through the broadcast signal, requiring no additional hardware or subscription. This innovation, led by broadcasters like Gray and Sinclair, signifies a new era of accessible web-based entertainment.
The services are also elevating the visual and audio experience for major events. Over 200 local stations now support High Dynamic Range (HDR), including HDR10+, ensuring brilliant visuals for a wide array of content. Dolby Atmos audio is being rolled out, providing an immersive sound experience that complements the superior video quality.
The addition of broadcast internet protocol (IP) channels is diversifying programming available through NEXTGEN TV, expanding content options for viewers nationwide. Pearl TV maintains WatchNextGenTV.com, providing comprehensive details about available services and compatible devices.
As more broadcasters adopt NEXTGEN TV technology, the benefits for viewers continue to grow, with unparalleled picture quality, immersive sound, and interactive features that redefine television. With expanded device options and innovative programming on the horizon, the future of local TV broadcasting looks brighter than ever.